Resources
A library for every hard part of running a charity.
Plain-English guides, templates and checklists, organized by the thirteen things charities most often need help with. Every page is dated and checked against official sources.
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4 resources in marketing and communications
Guide · Marketing
Crisis communications: when something goes wrong
What to do in the first 24 hours after a problem becomes public: one spokesperson, honest facts, care for the people affected, and steady updates.
Guide · Marketing
Email newsletters: build a list and send your first one
Grow an email list with real consent, follow the basic CAN-SPAM rules, and write a short first newsletter people will want to open.
Guide · Marketing
Social media for small charities
Choose one or two channels, post useful things on a simple weekly schedule, and measure the few numbers that actually matter.
Guide · Marketing
Telling your story: a simple communications plan
Pick one clear message, tell true stories with dignity and consent, and keep a steady monthly rhythm that a busy volunteer can manage.